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What Are Your Mobile Workers Really Doing?

By Don Reisinger on 2011-03-03


A recent report from Forrester Research, “The Rise of Wannabe And Maverick Mobile Workers,” explores the changing mobility profile of today's workforce. We highlighted Forrester's profiles of two types of workers — Mobile Mavericks and Wannabes — in our report "Mobile Mavericks and Wannabes: A Workplace Invasion?" This time around, we’re going to explore Forrester's findings about what these employees are actually doing when they go mobile. Forrester defines "mobile mavericks" as those who purchase and use smartphones on their own for work purposes. "Mobile wannabes" are defined as those workers who are often at their desks and, therefore, are not considered by IT to be among the company's mobile workers.

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The majority of mobile mavericks -- 45 percent -- say that they use BlackBerry smartphones for work.

Give me moreMobile wannabes have a strong desire to use basic applications, like e-mail, calendar, and maps, Forrester found. Mobile mavericks, who have access to those applications, desire collaboration and conferencing programs.

78 percent of all workers typically find themselves in a home office, Forrester reported in its study on mobile workers.

Mobile mavericks are most likely to work from home. In fact, 41 percent of these respondents say they work from home, compared to 16 percent of mobile wannabes.

When it comes to smartphone use in the enterprise, 35 percent of all workers choose and pay for the device themselves.

About 21 percent of workers choose their own smartphone, but then charge the purchase back to the company.

Approximately one-quarter of all respondents say that their smartphones are provided to them by their company and they have no input in device selection.

Forrester found that 41 percent of workers had companies that installed applications on their phones.

Just 13 percent of workers -- led predominantly by mobile mavericks -- bought mobile applications on their own to improve their work efforts in 2010.

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