The Bain & Company director follows up his best seller The Loyalty Effect by applying his theories to the digital arena.
Loyalty Rules!: How Today's Leaders Build Lasting Relationships
by Frederick F. Reichheld
Harvard Business School Press, 2001
240 pages, $27.50
The Bain & Company director follows up his best seller The Loyalty Effect by applying his theories to the digital arena. He claims that the lack of customer and employee loyalty among Internet companies is a result of poor leadership and suggests six ways managers can build loyalty.
MOST POPULAR
CIO
INSIGHT
POLL
CIO
INSIGHT
VIDEO
-
The Role of Standards in Cloud Security
Security is often cited as a primary cause for concern...
Watch Now -
Ensuring Resources for Mission Critical Workloads
Application workloads can thrive in cloud environments,...
Watch Now -
Improving Security in the Public Cloud
One of the main concerns about moving data to a public...
Watch Now
