Book Brief: The Freedom Economy

The Freedom Economy: Gaining the mCommerce Edge in the Era of the Wireless Internet
by Peter G.W. Keen and Ron Mackintosh
McGraw-Hill/Osborne Media, 2001
304 pages, $29.99

We’ve all heard the hype, but how do wireless tools and applications fit into the broader context of business? Keen, the author of The eProcess Edge, and Mackintosh, founder of Differentis, a British e-business consulting firm, show how these technologies can be applied to supply-chain management, strengthening customer relationships and making fuller use of organizational knowledge.

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CIO Insight Staff
CIO Insight Staff
CIO Insight offers thought leadership and best practices in the IT security and management industry while providing expert recommendations on software solutions for IT leaders. It is the trusted resource for security professionals who need network monitoring technology and solutions to maintain regulatory compliance for their teams and organizations.

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