Can Supply Chains Replace Credit, Cash?
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By Ed Cone
Data Center Porn
Making a connection between James Bond and an underground data center.
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Book Brief: The Trendmaster's Guide
By CIOinsight
2005-06-05
Article Views: 313
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The Trendmaster's Guide: Get a Jump on What Your Customer Wants Next
By Robyn Waters
Portfolio, June 2005
144 pages, $12.95
When it comes to the ability to spot trends, you know more than you think you do, argues Waters, a consultant and a former vice president for trend design at Target. Pay attention to things that seem out of the ordinary; juxtapose the various random observations you make, and try to connect the dots. (To gather more ideas, get out of your rut; go exploring; read something new.) When you come up with a new idea, trust your gut. And in creating that new product, design, simplicity and authenticity are vital.
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