It is hard to lead people, or work through others, if they don't know what you want. Consultant Pacelli presents a series of tips designed to make sure that what you think you are saying is what your audience actually hears. Many of his commonsense tips force you to concentrate on how your audience wants to be communicated with. If you know how people like to receive information—verbally? by e-mail?—and how often you need to repeat it you have a much better chance of getting your message across.