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Case Study: Royal Caribbean Cruises and Microstrategies



By Laura Hughes
2002-01-01
Article Views: 22391
Article Rating:starstarstarstarstar / 2


  Table of Contents:
  1. Case Study: Royal Caribbean Cruises and Microstrategies
  2. ' Project Leapfrog '
  3. ' The Iceberg '
  4. ' Thinking Small '
  5. ' Back to Basics '
  6. ' Tough Calls '
  7. ' Focus'
  8. ' Leapfrog, Grounded '
  9. ' Resources '

From boom to bust— and now a possible merger, Royal Caribbean Cruises CIO Tom Murphy is using microstrategy to navigate his crew through perilous changes in the business climate.

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