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Case Study: Royal Caribbean Cruises and Microstrategies



By Laura Hughes
2002-01-01
Article Views: 23436
Article Rating:starstarstarstarstar / 2


  Table of Contents:
  1. Case Study: Royal Caribbean Cruises and Microstrategies
  2. ' Project Leapfrog '
  3. ' The Iceberg '
  4. ' Thinking Small '
  5. ' Back to Basics '
  6. ' Tough Calls '
  7. ' Focus'
  8. ' Leapfrog, Grounded '
  9. ' Resources '

From boom to bust— and now a possible merger, Royal Caribbean Cruises CIO Tom Murphy is using microstrategy to navigate his crew through perilous changes in the business climate.

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Case Study: Royal Caribbean Cruises and Microstrategies - ' Resources '


( Page 9 of 9 )

Resources

Books

Shaping the Adaptive Organization: Landscapes, Learning and Leadership in Volatile Times
By William E. Fulmer.
Amacom, 2000

Leading Change
By John P. Kotter.
Harvard Business School Press, 1996

Articles

The Amoeba Corporation
By Shari Caudron.
Business Finance; 6(4): p. 54-60, 2000
businessfinancemag.com

Web Sites

www.change-management.org/
Change Management Resource Library

www.change-management.com/
Change Management Learning Center

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