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Case Study: Tsutaya, a Tokyo Video Store, Goes Mobile



By Alexandra Harney
2002-02-22
Article Views: 10687
Article Rating:starstarstarstarstar / 0


  Table of Contents:
  1. Case Study: Tsutaya, a Tokyo Video Store, Goes Mobile
  2. ' i'
  3. ' Evolutionary Strategy '
  4. ' Tough Hurdles Ahead '
  5. ' Resources '

Tokyo's Tsutaya chain has figured out how to go mobile—and come out ahead on the numbers.

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