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Case Study: Walt Disney World Resorts and CRM Strategy



By CIOinsight
2003-12-01
Article Views: 128968
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  Table of Contents:
  1. Case Study: Walt Disney World Resorts and CRM Strategy
  2. ' Page 2'
  3. ' Page 3 '
  4. ' Page 4 '
  5. ' Resources '

With sliding attendance rates and a brand that's losing its luster among the children of the digital age, Walt Disney World is launching an ambitious, next-generation CRM play that's based on mobile, real-time interfaces with customers. The goal: to redef

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Case Study: Walt Disney World Resorts and CRM Strategy - ' Resources '


( Page 5 of 5 )


Resources

Books
Understanding Disney: The Manufacture of Fantasy
By Janet Wasko
Polity Press, 2001

Persuasive Technology: Using Computers to Change What We Think and Do
By B.J. Fogg
Morgan Kaufmann, 2002

Articles
"WhereWare"
By Erik Pfeiffer, MIT Technology Review, Sept. 2003
www.technologyreview.com

Web Sites
DisneyWorld.com
Walt Disney World's official site

MiceAge.com
A critical perspective on the
Walt Disney Co.

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