What is a Trait

By Cathleen Benko  |  Posted 11-15-2003 Print Email

What is a Trait?

A trait is any one of four corporate mind-sets that can help guide the organization through the rocky and uncertain waters of the future.

1. Eco-Driven

Promotes effective collaboration and takes into account the changing roles of customers and partners in the marketplace.

2. Outside-In

Encourages companies to see themselves as their stakeholders and constituencies see them, deliberately and consistently driving processes, structures and information flows toward the needs of those constituents.

3. Fighting Trim

Maintains agility and coordination in response to the coming real-time economy, while keeping open the options required to act on new opportunities, respond to external change and contend with uncertainty.

4. House in Order

Developing and maintaining an efficient intra-enterprise culture that values and promotes collaboration among all areas of the organization.


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