How Kraft 'Primed the Pump' for Alignment - ' How Kraft Bridges the '
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How Kraft Bridges the Gap
- Creates an environment where people contribute to business-unit success.
- Conducts regular retreats for IT staff to brainstorm business challenges.
- Visits other companies in other industries to learn best practices.
- Mandates IT to boost profits, not just to cut costs.
- Uses alignment reviews and portfolio management to set priorities.
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