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Are Businesses Getting Greener?

By Brian P. Watson
2008-08-06
Article Views: 24617
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Half of the companies we surveyed are launching green initiatives, and most say they’re doing it out of environmental concerns—not just the bottom line. But that’s only half the story.

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Are Businesses Getting Greener? - Not Just About Image

( Page 4 of 6 )

FINDING 2
Going Green Is Not Just About Image
CIOs show a strong altruistic streak when it comes to evaluating the benefits of green policies. This fits in with their overall view of technology as a positive force in human progress. But they also see tangible advantages, such as cost savings for their companies. Only in carbon-emitting industries are environmental policies particularly important to improve company image. Analysis by Guy Currier

Next: CIO is Key to Greening >>

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