Research Slideshow: CIO Watch: CRM Apps are On the Rise

By Don Reisinger  |  Posted 06-24-2011
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Customer Relationship Management (CRM) applications are becoming increasingly important in today's corporate world. Companies all over the globe count on CRM solutions to help market products, manage customer service, empower sales teams and enhance contact-center capabilities, all with the ultimate goals of increasing revenue and improving customer loyalty. The Worldwide Semiannual Customer Relationship Management Applications Tracker, from research firm International Data Corporation (IDC), finds that CRM solutions gained significant popularity among corporate users in 2010. Oracle, SAP, and Salesforce.com each amassed more than $1 billion in CRM software revenue worldwide in 2010. Business customers are expected to spend even more this year on CRM solutions. If you're thinking about acquiring a new CRM solution, or if you're already invested in one, view the following slides to check out how the market is growing:

$16.5 billion

Businesses spent $16.5 billion on CRM applications in 2010, representing a 6.2 percent increase over 2009.

$16.5 billion
 
 
 
 
 

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