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Customer Relationship Management 2001



By Terry Kirkpatrick


  Table of Contents:
  1. Customer Relationship Management 2001
  2. ' Overview '
  3. ' Verbatim '
  4. ' Research Results '
  5. ' Conclusion 01 '
  6. ' Conclusion 02 '
  7. ' Conclusion 03 '
  8. ' Conclusion 04 '
  9. ' Conclusion 05 '
  10. ' Summary '
  11. ' Methodology '

For the past few years, pundits have talked about customer-relationship management as the killer app of the Internet era.

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Customer Relationship Management 2001 - ' Methodology '


( Page 11 of 11 )

Methodology

How the survey was done: CIO Insight designed the CRM survey in partnership with Survey.com, a San Jose, Calif.-based supplier of online research services. The study was e-mailed to CIOs, chief technology officers and vice presidents of information technology and services gathered from a number of sources, including third-party lists and other Ziff Davis publications. The survey was posted on a password-protected Web site, and 434 people responded from May 2 to May 10.



 
 
>>> More Research Articles          >>> More By Terry Kirkpatrick
 


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