IT Outsiders Provide Inspiration
Innovative IT organizations look to consumers, youth and leading users for new ideas. Many of the best ideas for using IT come from outside the IT organization, and IT executives who are early adopters of IT know it. These companies work closely with other business executives when they look into new ways to use technology. They also watch how consumers and young people use and play with technology. While some CIOs are preoccupied with process improvement and cost cutting, or worrysometimes unreasonablyabout departmental control and security issues, these IT executives consider social networks an R&D lab for collaboration and management innovation.
Next page: Master Data Management Expands