Future of IT: Strategy - 3

...and Prepares for M-Commerce

Ubiquitous smart phones in the hands of time-pressed customers are too big an opportunity to ignore. The most desirable consumers—on-the-go tech-savvy GenX consumers, well-to-do professionals and time-pressed working parents—carry with them wireless PDAs and cell phones that have the potential of making online shopping and service more convenient. IT will team up with their sales and marketing departments to figure out how to get customers to securely shop and bank while on the go, lest they lose sales and transaction fees to competitors.

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