Hoarding Information Isn't Always the Path to Profits - ' More IT spending is '
(
Page 2 of 3 )
directed to customers.">
Finding 3: More IT spending is directed to customers. Listening to customers, providing accurate information and personalization are the most useful ways to spend it.
This year's survey finds there's been a large jump in the IT budget going to customers. The reason: Companies are attempting more ways to engage and sell to customers. The interesting news is that the best and fastest-growing way to do that is to simply listen to customers. The good news is that the 12 techniques we asked about meet expectations at most companies, with the exception of creating a single view of the customer.
Next page: Companies are still suffering from data indigestion.
test
