Page 7 - How IT Can Help Attract New Customers

CIO Insight Weekly Report, May 7, 2008

RECENT NEWS

Microsoft/Yahoo: Not Dead Yet?

Google Looks to Expand Social Net Strategy

IBM to Offer BI via BlackBerry

RECENT NEWS ITEMS

KNOW IT ALL

By Ed Cone

Social Nets in the Enterprise: Choosing a Vendor

Tech cognescenti debate the options available and what they can accomplish.

PARALLAX VIEW

By Eric Chabrow

Google Search to Elbow Windows as a Revenue Generator

One outlet predicts Google will overtake Microsoft next year.

BIZTECH 3.0

By Brian P. Watson

The Trouble with Emerging Tech ROI

Different tools bring different results. And it's already hard enough proving their value. What's a CIO to do?

READER'S VIEW

Should Customer Success Decide CIO Pay?

That's what one reader thinks. But is the right idea?


	Killing Botnets: A View From the Trenches from McAfee Using Security Compliance Software to Improve Business Efficiency and Reduce Costs from Symantec Using Web Conferencing to Ensure Successful Enterprise Application Deployment from WebEx Communications See All White Papers >

Research

How IT Can Help Attract New Customers
By Allan Alter
2008-01-22

Article Views: 10452
Article Rating:

/ 8

Table of Contents:

Rate This Article:

Add This Article To:

Digg this

Del.icio.us

Slashdot

Y! My Web

E-mail

Furl

Google

Simpy

Spurl!

PDF Version

How IT Can Help Attract New Customers - FINDING 6: CIOs Create
( Page 7 of 7 )

Finding 6: CIOs Help Create Marketing and Sales Strategy

With online sales, marketing and service so deeply dependent on IT, CIOs should and do get involved at the highest level in those decisions. Yet CIOs are split on whether or not they help decide on sales, marketing and service software. That suggests line executives and CEOs often have the final call on which systems they want to install, CIOs defer decisions down to lower level staff,or that they limit themselves to setting guidelines and standards.

	Discuss How IT Can Help Attract New Customers

	>>> Be the FIRST to comment on this article!



	>>> More Research Articles >>> More By Allan Alter

Email Article To Friend ♦ Print Version Of Article ♦ PDF Version Of Article

FREE ZIFF DAVIS ENTERPRISE ESEMINARS AT ESEMINARSLIVE.COM

May 13, 11 a.m. ET
Unified Communications and Collaboration Strategy Sponsored by IBM

May 13, 2 p.m. ET
Pricing Managed Services: to SLA or not to SLA with Michael Steinhart. Sponsored by Kaseya

May 13, 3 p.m. ET
Disaster Recovery Planning: Best Practices for Step-by-Step Implementation with Michael Krieger. Sponsored by CA XOsoft

May 14, 11 a.m. ET
Maintaining QoS in an SOA Environment Sponsored by IBM

May 14, 1 p.m. ET
Making Sense of Enterprise SSO with Salvatore Salamone. Sponsored by Actividentity

May 14, 2 p.m. ET
Compliance, PCI and Data Loss: Avoid Worst Case Scenarios with Michael Krieger. Sponsored by Vericept

May 15, 12:30 p.m. ET
Getting OCS Right: Tips for Deployment, Security and Compliance with Michael Krieger. Sponsored by FaceTime & Microsoft

May 15, 2 p.m. ET
SMB Tools for Rapid Recovery: Backup, Archiving & Virtualization with Aaron Goldberg. Sponsored by CDW

More Upcoming Events!

FEATURED CONTENT

Now you can receive cutting-edge strategies, management techniques and technology perspectives you need to succeed from the CIO Insight editors you trust - straight from your web-enabled handheld device!
http://mobile.cioinsight.com

Sponsored by Ziff Davis Enterprise Group

DOWNLOADABLE ROI CALCULATORS & TOOLS FROM BASELINE

Calculate Cost and ROI of Spam, VOIP, RFID, Sarbanes-Oxley and more...

Featured Calculators:

Calculating an Outsourcing Ratio

The Return on Voice over IP Migration

Break-Even Point for Search Tools

The Return on Consolidating Data Centers

Customized Software Versus Build-From-Scratch

Computer Expense by the Hour

Investing in Sarbanes-Oxley

See More Tools!
By Category| Planners |Calculators | Quizzes

EDITORS' PICKS

10 Revenue-Driving Technologies

Will Data Centers Bankrupt IT?

The Top IT Trends for 2008

The Future is About Information, Not Tech

The Most Emergent Technologies

	LATEST STORIES
	- Top Goals for Adopting Emerging Tech - Google Looks to Expand Social Net Strategy - Microsoft/Yahoo: Not Dead Yet? - IBM to Offer BI Via BlackBerry - GPS Grows as Crime-Fighting Tool in U.S.

OUT OF CONTEXT

"Everybody gets the concept, but how do you measure it?"

Click on quote to see who said it and put the quote in context.

	eWEEK RSS FEEDS
	Get eWEEK news delivered to your desktop with RSS.

IT WHITE PAPERS

Technical WHITE PAPERS essential in the decision-making process for technology buyers!

See All White Papers

Ziff Davis Enterprise Branded Conferences

To view the complete list of Ziff Davis Enterprise branded conferences and custom events, please click here.

FEEDBACK

Send your thoughts about CIO Insight, its Web site, and any individual articles to editors@cioinsight-ziffdavisenterprise.com


		Your Linux is more than ready.™ novell.com/linux Go further, faster with NetApp. Download the “Best Antivirus Product of 2007” Tech∙Ed 2008 \| Microsoft’s largest tech conference VoIP issues? Visit the experts at Global Crossing. Improve the customer experience with Dialogue NetFlow Tracker free 7-day trial software – Download Now

CIO Insight:	Issue Index \| Contact Us \| About \| Advertise \| Magazine Customer Service \| Site Map
Quick Links:	Management Case Studies \| Loyalty Programs \| Term Sheet \| Strategy Maps \| Organizational Behavior \| Net Present Value Calculator \| Link to Us

	Ziff Davis Enterprise Home \| Contact Us \| Advertise \| Link to Us \| Reprints \| Magazine Subscriptions \| Newsletters Tech RSS Feeds \| White Papers \| ROI Calculators \| Tech Podcasts \| Tech Video \| VARs \| System Builder
	Baseline \| Careers \| Channel Insider \| CIO Insight \| DesktopLinux \| DeviceForge \| DevSource \| eSeminars \| eWEEK \| Enterprise Network Security \| LinuxDevices \| Linux Watch \| Microsoft Watch \| Mid-market \| Networking \| PDF Zone \| Publish \| Security IT Hub \| Strategic Partner \| Web Buyer's Guide \| Windows for Devices
	Developer Shed \| Dev Shed \| ASP Free \| Dev Articles \| Dev Hardware \| SEO Chat \| Tutorialized \| Scripts \| Code Walkers \| Web Hosters \| Dev Mechanic \| Dev Archives \| igrep Use of this site is governed by our Terms of Use and Privacy Policy
	Copyright ©1996-2008 Ziff Davis Enterprise Holdings Inc. All Rights Reserved. CIO Insight is a trademark of Ziff Davis Enterprise Holdings, Inc. Reproduction in whole or in part in any form or medium without express written permission of Ziff Davis Enterprise Inc. is prohibited.