Research - CIOInsight
Home arrow Research arrow Page 2 - The Web Is the Most Common Way to Sell
RECENT NEWS



CIO STRATEGY
The Perfect IT Book for the Business?

Parkinson needs a book that explains IT to the business. Got any suggestions?    

  Research


The Web Is the Most Common Way to Sell



By Allan Alter


  Table of Contents:
  1. The Web Is the Most Common Way to Sell
  2. ' The hunt is on '
  3. ' Nine out of 10 '

November 2006 Customer Strategies Survey: Businesses are looking for growth, and nearly all use the Internet as a sales channel. But company Web sites still have a ways to go before they reach the profitability of other channels.

Rate This Article:
Add This Article To:

The Web Is the Most Common Way to Sell - ' The hunt is on '


( Page 2 of 3 )

for new customers; most companies continue to favor growth over cost-cutting.">

Finding 1. The hunt is on for new customers; most companies continue to favor growth over cost-cutting.
In general, companies are placing greater emphasis on acquiring new customers rather than on ways to achieve revenue growth or increase profits. That's especially true for B2C companies. But for companies that serve other businesses, doing more business with current clients is also an important goal. To earn repeat business, these firms need to know their customers well and provide first-rate customer service. This helps explains why B2B companies—and especially companies that are both B2B and B2C—place a higher priority on engaging and analyzing customers.



Next page: Nine out of 10 companies sell on the Web, but only half say the Internet is among their most profitable channels.



 
 
>>> More Research Articles          >>> More By Allan Alter
 


FEATURED SPONSORED VIDEOS

FEATURED SPONSORED ARTICLES

Erasable E-Paper Saves Trees, Cuts Costs

Why Smart Companies Should Adopt the Lessons of Gaming

Interest in Mobile WiFi Hotspots Fuels New Solutions

A Closer Look at Public Cloud Security

View More Articles

  Brought to You By
Click Here




EDITORS' PICKS

LATEST STORIES


Advertisement
FEEDBACK
Ziff Davis Enterprise RSS Feeds

Sponsored Links
  • Get up and running in as quickly as 30 days with BI. Learn how today.

  • FREE Securing Smartphones & Tablets for Dummies Book from Sophos
  • 77% of the Fortune 500 Manage Content Securely with Box.
  • Leverage your virtual computing environment with Dell.
  • Build an IT Infrastructure That Delivers the Future
  • 5 New Technologies That Will Change Enterprise ITAdvertisement
  • eWEEK Quick LInks