Loyalty

By Allan Alter  |  Posted 11-15-2007 Print Email

To sort the data by rank, rating or alphabetical order, click on any column heading.

Loyalty
The ultimate test of a vendor is whether its customers wish to continue to do business with them, even if they were not locked in any way. Unlike the other rating questions, respondents answered simply "yes" or "no."

Overall Rank 2007Overall Rank 2006VendorOverall rating*If had choice, would continue to do business (yes)Rank
1 3 Red Hat 80% 97% 1
2 N/A Google 79% 95% 2
2 6 Hewlett Packard 79% 92% 8
2 10 VeriSign 79% 94% 4
5 14 Check Point Software 77% 94% 4
5 5 Research in Motion 77% 94% 4
7 3 Cisco Systems 76% 95% 2
7 7 Citrix Systems 76% 93% 6
7 7 Dell 76% 89% 12
7 10 McAfee 76% 91% 10
11 2 Trend Micro 75% 92% 8
12 N/A Adobe 73% 91% 10
13 13 EMC 71% 89% 12
14 9 Apple 70% 86% 18
15 14 Symantec 69% 87% 16
16 10 Motorola 68% 87% 16
17 17 IBM 66% 88% 15
18 21 Sun Microsystems 65% 85% 19
19 26 SAP 64% 89% 12
20 26 T-Mobile 63% 73% 33
21 26 BellSouth 62% 83% 23
21 24 Microsoft 62% 84% 21
21 18 Verizon Wireless 62% 84% 21
24 30 Business Objects 61% 83% 23
25 33 SunGard 61% 79% 27
26 23 Novell 60% 70 36
27 25 Avaya 59% 85% 19
27 16 Palm 59% 81% 25
29 18 Nortel Networks 58% 75% 31
29 30 Oracle (including Hyperion) 58% 79% 27
31 N/A Deloitte 56% 79% 27
31 26 Sprint Nextel 56% 71% 35
33 38 Qwest Communications 54% 73% 33
33 36 Verizon Communications 54% 79% 27
35 36 CA 52% 68% 37
36 35 Cognos 51% 80% 26
37 30 AT&T (including Cingular)** 49% 74% 32
38 40 Accenture 47% 62% 38

*Combined value and reliability ratings.

**Cingular ranked 38th in the 2006 Vendor Value survey

Next Page: Nature of Relationship



 

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