E-Commerce’s Tween Years - ' TKTK ' (
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The Chinese government still keeps a tight reign on business operations and especially on financial tools, such as credit cards.
“It is foreseeable that as China's national limitations on participating in financial institutions gradually relaxed, the NetCert system can become a new breed of online credit cards,” said a NetCert statement.
The company says that it has more than 20,000 consumer accounts in China, more than 3,000 merchants and 20,000 online shops ready to open. Hopefully, they’ll bring in a lot more consumers, or else they’ll have one online shop for every prospective customer. Talk about one-to-one marketing.
Like any adolescent, the near-term goal is not necessarily that they exercise terrific judgment or only spend their time in the most shrewd of ventures. Now is the time for safe experiment while they figure out what they want to be when they grow up.
But like its human counterpart, E-Commerce is going to reach adulthood much more quickly than anyone thinks. If we grin and bear these growing pains just a bit longer, E-Commerce will eventually grow up. Whether we can survive the wait is another question.
Retail Center Editor Evan Schuman has tracked high-tech issues since 1987, has been opinionated long before that and doesn't plan to stop any time soon. He can be reached at Evan_Schuman@ziffdavis.com.
To read earlier retail technology opinion columns from Evan Schuman, please click here.
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