Retail - CIOInsight
Home arrow Retail arrow The Fine Line Between Charity and Self-Promotion
RECENT NEWS



CIO STRATEGY
The Perfect IT Book for the Business?

Parkinson needs a book that explains IT to the business. Got any suggestions?    

  Retail


The Fine Line Between Charity and Self-Promotion



By Evan Schuman


  Table of Contents:
  1. The Fine Line Between Charity and Self-Promotion
  2. ' Inaccurate Databases are a '

Opinion: Ziff Davis Internet's Evan Schuman writes that a Florida authentication company is offering its service for free to help victims of Hurricane Katrina. Is this generosity or taking advantage of a tragedy to get free publicity? It's o

Rate This Article:
Add This Article To:

The Fine Line Between Charity and Self-Promotion


( Page 1 of 2 )

The most altruistic gift is an anonymous contribution, in which a giver wants to help but does not want to benefit from the donation.

Sometimes, though, anonymity is not possible, and that's where things can get dicey.

Last week, for example, a Fort Lauderdale authentication firm announced that it was offering its service free to anyone who wanted to use it to help victims of Hurricane Katrina.

Why would an authentication service help out in flood recovery? A lot of the victims had to flee their homes and they lost identification documents (birth certificates, passports, marriage certificates, Visas, etc.).

They are often in that government Catch-22: to get new copies of their documents, they need to prove that they are who they are, which is difficult to do if their documents have been destroyed.

President Bush has announced a plan to make that easier for flood victims, but how easy it will be isn't clear, and there's no indication that policy will be universal.

Let's say a victim wants their cell phone or credit card company to send them a replacement. They often can't let them ship it to the address on record because that address might have been destroyed.

When a consumer asks for phones or identification documents sent to an address that is not on file, companies get legitimately nervous and want further proof of identity.

There's also another problem. Those abandoned houses have tons of identification documents in them.

Whether documents are stolen by looters or found literally floating down the street, identify theft becomes a very real risk. And that makes the cell phone companies and the banks even more suspicious.

When it comes to protecting credit card payments, "fixed" isn't good enough. To read more, click here.

Even worse, some bank chains are asking consumers who have lost their checks to pick up new checks at their local branch.

However, a lot of local bank branches have been washed away, along with the million-or-so people who have been displaced.

Next Page: Inaccurate databases are a legitimate concern.



 
 
>>> More Retail Articles          >>> More By Evan Schuman
 


FEATURED SPONSORED VIDEOS

FEATURED SPONSORED ARTICLES

Erasable E-Paper Saves Trees, Cuts Costs

Why Smart Companies Should Adopt the Lessons of Gaming

Interest in Mobile WiFi Hotspots Fuels New Solutions

A Closer Look at Public Cloud Security

View More Articles

  Brought to You By
Click Here




EDITORS' PICKS

LATEST STORIES


Advertisement
FEEDBACK
Ziff Davis Enterprise RSS Feeds

Sponsored Links
  • Try Windows Azure free for 90 days

  • Introducing the world's first family of systems with integrated expertise

  • FREE Securing Smartphones & Tablets for Dummies Book from Sophos
  • 77% of the Fortune 500 Manage Content Securely with Box.
  • Leverage your virtual computing environment with Dell.
  • Build an IT Infrastructure That Delivers the Future
  • 5 New Technologies That Will Change Enterprise ITAdvertisement
  • eWEEK Quick LInks

     
    Close this advertisement