Microsoft's Bing continued its pattern of incremental gains, according to research firm Experian Hitwise, which reported the search engine grew to occupy 9.85 percent of the U.S. search engine market in June.
Bing has also been experiencing strong growth in a number of vertical industry categories. Hitwise previously reported that the percentage of U.S. upstream traffic sent from Bing to shopping sites increased 100 percent year over year; to health care-related sites, it increased by 105 percent; to travel sites, by 71 percent; and to automotive sites, by 95 percent. In contrast, Google, despite a higher overall number of searches, experienced lesser gains in vertical categories, with a 15 percent increase year over year for shopping, -6 percent for health, 6 percent for travel and 11 percent for automotive.
To read the original eWeek article, click here: Bing Gained, Google Fell in June: Hitwise
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