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Sex AppealScammers will lure unsuspecting victims by masquerading as an attractive man or woman on a social network.
What you can do:Tell employees to assume that flirtatious advances are anything but well intentioned.
GreedFree iPads? Thousands of dollars from a Nigerian wire transfer? If something sounds too good to be true, it usually is.
What you can do:Teach your employees not to fall for scams promising a quick buck, no matter how tempting or legitimate they may sound.
VanitySometimes scammers appeal to one's desire to be part of the in-crowd – telling the victim they are a contest winner or otherwise part of a “select group.”
What you can do:Tell your employees that, while they’re special to you, they’re not winning contests they didn’t enter.
Trust Scammers may pretend to represent a high-profile brand. One recent spammer sent out fake iTunes receipts. Others may pretend to be friends of friends, exploiting employees’ trust in their social networks.
What you can do:Tell your employees to be wary of any solicitation that plays on their trust.
SlothCyber criminals count on laziness, i.e. that your employee will click on a link when an email says it's from a well-known bank without checking it out first. The bad guys will likewise exploit contacts on Facebook or LinkedIn, duping users into clicking on things their contacts wouldn’t likely send.
What you can do:Encourage employees to have a healthy skepticism and think twice before clicking on links, even when they appear to be messages from otherwise trusted sources.
CompassionOne 2009 Facebook scam involved fake status updates asking for money to help a stranded friend. Other scams ask for money for nonexistent nonprofits when disaster strikes.
What you can do:Alert your employees to these kinds of scams, and advise them on where to find information about legitimate charities if they're feeling altruistic.
UrgencyScams that ask employees to “act now” or say that “time is running out” play on the desire to be helpful. Demanding fast action prevents a victim from taking time to consider whether a request is reasonable or credible.
What you can do:Advise employees to double-check any requests for information with colleagues and resist pressure to respond to anything “right away.”