- of
Who’s responsible?
40% of respondents say the
CEO is most responsible in their
organization for protecting the
company’s reputation or brand image.
$1.5 billion
$1.5 billion is the average
estimated economic value of
an organization’s corporate
brand or reputation.
Responses ranged from a
value of less than $1 million
to more than $10 billion.
Reputation is key
74% of respondents say their
organizations’ reputation is key,
and 73% think reputation and
brand image are inextricably
linked.
Resilient assets
While reputation and brand image are perceived as
highly valuable, less than half of respondents (49%)
say these are resilient assets and can withstand
negative events, including a data breach.
Widespread breaches
82% of respondents say their
organization has had a data breach
involving sensitive or confidential information.
2.7
On average, organizations had 2.7
breaches in the past two years.
Fifty-three percent of respondents
say the data breaches had a moderate impact on reputation
and brand image, while 23% say the
impact was significant.
Big losses
Depending upon the type of
information lost as a result of a
breach, the average damage to the
value of the brand ranged from $184
million to more than $330 million.
81%
81% of respondents say a data breach
involving the loss or theft of more
than 100,000 confidential consumer records,
and which is widely reported in the media,
would affect the economic value of
their organization’s reputation and brand image.
Diminished value
The average diminished value of the
brand as a direct result of such an
incident would be 21%, according to the survey.
11.8 months
11.8 months is the average time it
would take to restore an organization’s
reputation following such an incident.
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