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Social Media at Work: Worth The Risk?

By Dennis McCafferty on 2010-11-09


The business rewards of using Web 2.0 technologies such as social networking are offset by great security risks, according to a global survey commissioned by McAfee and authored by Purdue University faculty affiliated with school's Center for Education and Research in Information Assurance and Security (CERIAS). The authors evaluated the results of a survey conducted by Vanson Bourne that captured responses from 1,000 organizational decision-makers in 17 countries. The results reveal that employee use of social media is one of the main sources of enterprise security risk. A third (33 percent) of respondents restrict employee access to social media tools, 25 percent monitor use, and 13 percent block these tools entirely. At the same time, three out of four respondents say their organization uses Web 2.0 for a variety of business functions, including IT (54 percent), marketing and sales (34 percent), customer relations (29 percent) advertising and public relations (28 percent) and human resources (22 percent). "Web 2.0 and social-networking technologies can be used effectively for some business purposes," says Eugene H. Spafford, founder and executive director of CERIAS. "But to reap the benefits of Web 2.0, organizations [have to] put the right policies in place, and deploy the technology that can enforce those policies."

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Six out of 10Six out of 10 respondents suffered an average of $2 million in losses due to security incidents involving Web 2.0 technologies.

$1.1 billion$1.1 billion is the collective loss among these organizations due to these security incidents.

Two out of fiveA mere two out of five respondents say they are budgeting for Web 2.0-specific security solutions.

29 percent29 percent of respondents say their organization does not have policies regarding employee usage of Web 2.0 in the office, despite these losses.

33 percent33 percent of respondents say they restrict employee use of social-media sites.

25 percent25 percent of respondents say they monitor employee use of these sites.

13 percent13 percent of respondents say their organization blocks all social-media access at work.

50 percentNearly 50 percent of respondents block Facebook.

Top 5 perceived security risks from employee Web 2.0 usage (percent respondents)Malware (35 percent)Viruses (15 percent)Information overexposure (11 percent)Spyware (10 percent)Spam (6 percent)

So, what is permitted? (percent respondents)Webmail (90 percent)Content-sharing apps (86 percent)Collaborative platforms/streaming-media sites (82 percent)Social network sites (77 percent)

Two-thirdsTwo-thirds of respondents say that the potential for new revenue drives Web 2.0 adoption in their enterprise.

40 percent40 percent of respondents say Web 2.0 boosts productivity.

Where is Web 2.0 Used in the Enterprise? (percent respondents)IT (51 percent)Marketing/sales (34 percent)Customer relations (29 percent)Advertising/PR (28 percent)HR (22 percent)

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