The End of Software, and a New Way of Doing Business

By Renee Boucher Ferguson  |  Posted 03-15-2007 Print Email chief Mark Benioff has brought the concept of consumer e-commerce applications to business users, creating one of the fastest growing tech companies in the world.

Most days, at least in public venues, Marc Benioff wears a small white button pinned to his lapel that has the word "software" printed in the middle of a red circle with a thick red line drawn across it. The symbol translates to "The End of Software," in parlance, and it's become synonymous with Benioff, 43.


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