Welch Foods: Out of a Jam with Virtualization - 'ZIFFPAGE TITLEWelch Foods Base Case '

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Welch Foods Base Case

Headquarters: 575 Virginia Rd., Concord, MA 01742
Phone: (978) 371-1000
Business: As the food processing and marketing arm of The National Grape Cooperative Association, Welch makes and sells juices and jellies.
Chief Information Officer: Larry Rencken
Financials in 2005: Sales of $577.8 million for the year ended Aug. 31, up by $400,000 from previous year. Net proceeds were $58.5 million, down by $16.5 million.
Challenge: Use virtualization technology to contain data center costs, while simplifying server deployment and administration.


BASELINE GOALS:

• Reduce the cost of procuring, configuring and supporting servers by up to 30%.
• Save about $331,000 in server hardware costs. Also, cut data center costs by reducing space and cooling requirements and trimming electric power consumption.
• Cut the time to deploy a server from as many as five weeks to as little as 15 minutes.
• Achieve average server process utilization of about 60%, compared to about 10% for physically separate servers.

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