Strategic Tech Slideshow: Superstacks: The Tech Strategy of the Future?
By Don Reisinger | Posted 05-31-2012
While the trends of cloud, mobility and social media are grabbing headlines, we wanted to draw your attention to what some companies now believe to be the "next big thing" in the technology space: Superstacks. If you haven't heard of superstacks, don't worry, few have. More a business model than a single technology, Accenture defines a superstack as "a more extensive and cohesive integration of operating systems, semiÂ¬conductor chips, devices, applications and end-user services than the industry has traditionally achieved." Think about the ecosystems around Apple and Android devices, and then ponder a similar concept being extended to enterprise IT products and services, and you've got the idea. Accenture's report, "Competing in a High-Tech Industry âSuperstack' " summarizes results of phone interviews with 30 executives of large high-tech companies, including CEOs and VPs of strategy and business units. It's a strategy that's particularly impacting mobility firms right now, but according to Accenture this is just the beginning. Before long, superstacks may become a buzzword your CEO will be asking you about. Here are 10 things you need to know about superstacks.