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  Enterprise Technology


Technology: CRM



By Gary Bolles


  Table of Contents:
  1. Technology: CRM
  2. ' The Technology '
  3. ' Business Value '
  4. ' Standardization '
  5. ' Deployment '
  6. ' Strategic Profile'
  7. ' Sound the Alarm '

Something's gone terribly wrong with your promising CRM project. Pull the emergency brake, reset expectations, and focus, focus, focus.

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Technology: CRM - ' Sound the Alarm '


( Page 7 of 7 )

CRM implementations

Sound the Alarm

CRM implementations blow up for predictable reasons. Among the most common:

1 No fixed agreements with business managers and other constituents about what they need from the system.

2 Unanticipated need to support additional devices such as hybrid PDAs.

3 No clear idea of how to pull all of the disparate sources of customer data into one place to provide a single view.

4 CRM connections to ERP applications don't support the ideal transfer of data.

Diagram by Jack Harris/Adapted with permission from Sienna Solutions, www.siennasolutions.com



 
 
>>> More Enterprise Technology Articles          >>> More By Gary Bolles
 


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