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IT Budgets Rising in Midsize Companies

By Jeff Goldman on 2011-01-25


According to a recent study commissioned by IBM and conducted by KS&R entitled "Inside the Midmarket: A 2011 Perspective", 53 percent of midsize companies (100-1,000 employees) are planning to increase their IT budgets over the next 12 to 18 months (in the spring 2009 Midmarket survey, only 20 percent of respondents planned to do so). As a result of that increase, 70 percent are actively pursuing business analytics solutions, and 66 percent are either planning or currently implementing cloud-based technologies. “The survey findings show that midsize firms are tackling a new set of opportunities to position themselves for success and tap into new sources of growth,” says Andy Monshaw, General Manager, IBM Midmarket. “When we spoke to midsize firms 18 months ago, most were focused on reducing costs and improving efficiencies. Today, the conversation is also about growth, connecting with customers and gaining greater insights. It’s a much different environment.” To advance these new priorities, more than 70 percent of midsize firms say they’re seeking a consultative, rather than purely transactional, relationship with their primary IT provider. The global survey of 2,112 business and information technology decision makers at midsize businesses was conducted in the fourth quarter of 2010 across several industries, including banking, retail, consumer products, wholesale, transportation, industrial products, and insurance. Respondents were located in the United States, Canada, the United Kingdom, Denmark, Finland, Iceland, Norway, Sweden, Germany, France, Italy, Belgium, Netherlands, Spain, Japan, China, Brazil, India, Russia, Australia, Mexico, Korea, Singapore, South Africa, Poland, New Zealand and the Czech Republic.

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Budget Increases


53 percent of respondents expect their IT budget to increase over the next 12 to 18 months; 31 say their budget is unchanged and 16 percent say their budget is decreasing or are unsure.

Top 3 Business Priorities(percent respondents)


Cost reduction/improved efficiencies (76 percent)
Improved customer service (73 percent)
Increased employee productivity (70 percent)

Top 3 IT Priorities(percent respondents)


Security (63 percent)
Customer relationship management (62 percent)
Analytics/information management (59 percent)

Infrastructure Upgrades


More than 75 percent of respondents plan upgrades to their core IT infrastructure, with the aim of improving performance, security and reliability.

Benefits from Cloud Computing


The top expected benefits from cloud computing include cost reduction, better manageability of IT, improved redundancy and availability.

Benefits from Analytics


The top expected benefits from analytics solutions include improved customer insight, increased efficiency and better decision making.

Barriers to IT Adoption(percent respondents)


Cost (58 percent)
Difficulty in acquiring and implementing solutions (44 percent)
Lack of IT skills and resources (39 percent)

Strategic Mindset


The majority (79 percent) of respondents characterize their strategic mindset as being focused on customers, growth and innovation. In 2009, the majority (53 percent) were focused on efficiency and cost control.

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