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Trends Slideshow:
The Connected States of America

By Dennis McCafferty on 2010-04-20


Americans are more connected than ever to the Web, social networks, mobile phones, etc. But survey numbers from a new Arbitron/Edison Research report show just how massive the popularity of these tech tools has become. What are the implications for your business?

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1. Nearly 50% of Americans age 12 and older have a social-network profile - double the rate of two years ago.

2. Nearly 80% of- teens and 18 to 24-year-olds post profile pages. Almost two-thirds of 25- to 34-year-olds do.

3. Older Americans are highly active as well: More 50% of those aged 35 to 44 have a profile.

4. Music on the move: One-quarter of Americans 12 and older have listened to an iPod or other MP3 player while connected to a car stereo.

5. Pandora is tops among Internet-only audio providers, with a 28% awareness rating.

6. Over 40% of mobile phone owners aged 12 to 24 say they would listen more to FM radio if a tuner were built into their phones.

7. About 30% of 12- to 24-year-olds are very interested in listening to online radio in their cars and on mobile devices.

8. Some 75% of mobile-phone owning teens and those age 18 to 24 text multiple times a day; 37% of users from 45 to 54 do so.

9. For the first time, Americans say the Internet is the "most essential medium" in their lives - over TV, radio and the newspaper.

10. Nearly half of Americans expect the Internet to make newspapers extinct. Only 27% felt the same in 2007.

11. Nearly 30% of Americans watch online video weekly, compared to only 8% in 2005.

12. Nearly 85% of homes with Internet have broadband. Less than half did in 2005.

13. 45% of households have two or more computers, compared to 30% in 2005.

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