By Jeffrey Rothfeder  |  Posted 07-01-2003 Print Email

Resources Books

Cross-Selling Success: A Rainmaker's Guide to Professional Account Development
By Ford Harding
Adams Media Corp., August 2002


"Customer Profitability Measurement and Management"
By Robert S. Kaplan and V.G. Narayanan
Harvard Business School, May 2001

Web Sites

CRM Today


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