By Amy Cortese  |  Posted 03-01-2002 Print Email


Books and Papers

    Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
    By Thomas T. Nagle and Reed K. Holden. Prentice Hall PTR, January 2002

    "Pricing as Entrepreneurial Behavior"
    By Minet Schindehutte and Michael H. Morris. Business Horizons: Indiana University Kelley School of Business, July–Aug. 2001, pp. 41–48

Web Sites
    The Web site of the Professional Pricing Society, a nonprofit organization of pricing and marketing professionals


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