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Trends: Twists on Online Data



By Amy Cortese


  Table of Contents:
  1. Trends: Twists on Online Data
  2. ' Boosting Sales '
  3. ' Leaving Money on the '
  4. ' Price Ceilings '
  5. ' Resources '
  6. ' Price Neglect '

Pressed by tough times, some companies are using data not just to cut costs, but to boost prices in ways that don't bite back.

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Trends: Twists on Online Data - ' Resources '


( Page 5 of 6 )

Resources

Books and Papers

    Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
    By Thomas T. Nagle and Reed K. Holden. Prentice Hall PTR, January 2002

    "Pricing as Entrepreneurial Behavior"
    By Minet Schindehutte and Michael H. Morris. Business Horizons: Indiana University Kelley School of Business, July–Aug. 2001, pp. 41–48

Web Sites

    www.pricing-advisor.com
    The Web site of the Professional Pricing Society, a nonprofit organization of pricing and marketing professionals



 
 
>>> More Trends Articles          >>> More By Amy Cortese
 


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