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Trends: eBusiness Strategy



By Peggy Sue Heath


  Table of Contents:
  1. Trends: eBusiness Strategy
  2. ' Introduction '
  3. ' E'
  4. ' Choosing Methods '
  5. ' Building Metrics '
  6. ' An Active Role '
  7. ' Building Empirical Metrics '
  8. ' Measure by Measure '
  9. ' Forget ROI'
  10. ' Resources '

Gauging the value of an e-business system isn't just about isolating the benefits of a single application. You must assess the payoff for your whole company—before and after your strategy is in place.

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