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Trends: eBusiness Strategy



By Peggy Sue Heath
2001-05-01
Article Views: 18682
Article Rating:starstarstarstarstar / 1


  Table of Contents:
  1. Trends: eBusiness Strategy
  2. ' Introduction '
  3. ' E'
  4. ' Choosing Methods '
  5. ' Building Metrics '
  6. ' An Active Role '
  7. ' Building Empirical Metrics '
  8. ' Measure by Measure '
  9. ' Forget ROI'
  10. ' Resources '

Gauging the value of an e-business system isn't just about isolating the benefits of a single application. You must assess the payoff for your whole company—before and after your strategy is in place.

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Trends: eBusiness Strategy - ' Resources '


( Page 10 of 10 )

Resources

Books

IT Services Costs, Metrics, Benchmarking and Marketing
by Anthony F. Tardugno, Robert E. Matthews and Thomas R. DiPasquale. Prentice-Hall, 2000.

Scaling for E-Business: Technologies, Models, Performance, and Capacity Planning
by Daniel A. Menasce and Virgilio A. F. Almeida. Prentice-Hall, 2000.

Research

Measuring eBusiness Success
by Bobby Cameron with Julie Meringer, Christopher Dawe and Emily Jastrzembski. Forrester Research Inc.
September 2000.

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>>> More Trends Articles          >>> More By Peggy Sue Heath
 



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