Capriotti's Sandwich Shop gives iPads to its new franchisees, providing them with real-time access to company information, suppliers and more.
By William Atkinson
Based in Las Vegas, Capriotti's Sandwich Shop is a national gourmet sub franchise, with 87 company-owned and franchise restaurants in 12 states and a nearly 40-year history.
Recently, its CIO, Jason Smylie, found a way to save money and improve the efficiency of delivering the company's training materials to new franchisees. Instead of continuing to pay for paper, printing and shipping costs to send original and updated copies of training manuals to franchisees, Smylie decided to buy an iPad for each new franchisee and provide the documentation electronically.
"I have always been a proponent of eliminating paper and extra work, such as operations manuals that sometimes contain hundreds of pages," says Smylie. "I always felt it would be more cost effective and efficient to have these documents in electronic form."
Several years ago, Smylie tried to put his idea into practice, but the results were limited. "At the time, we converted everything to PDF and posted it all on our website," he says. "However, we ultimately got a lot of pushback from our franchisees, and the idea never gained any traction. They said that the information wasn't as readily accessible as they needed it to be."
With the widespread popularity of the iPad during the last several years, though, Smylie realized it would be a convenient tool for employees to use to electronically receive information--and a logical replacement for paper operations manuals.
All new franchisees now receive a fully loaded iPad to use in the training leading up to opening day, as well as for the subsequent day-to-day operations. Each iPad is with an array of customized tools for Capriotti’s managers. The iPads include digital manuals, operations information, the ability to connect with suppliers, and access to the company's intranet. "We have also set them up so there is a quick link to all of our social media channels," says Smylie. "As a result, franchisees can see the latest on our Twitter feed, our Facebook page, and our YouTube channel. We also upload a lot of photos of our products, our restaurants, our employees, and our customers to give them a sense of our history and culture."
The iPads also offer one-click access to all of the company's web-based tools. "Franchisees had access to these in the past,” says Smylie, “but they would have to sit in front of their computers to access them."
Training new franchisees to use the iPads was easy, says Smylie. "You would be hard pressed to find someone who has never used an iPad.”
All iPads become the property of the franchisees, and are theirs to use in their business and personal lives, and are equipped with protective and personalized covers.