Book Brief: Breakthrough Business Results With MVT

Breakthrough Business Results With MVT: A Fast, Cost-Free “Secret Weapon” for Boosting Sales, Cutting Expenses, and Improving Any Business Process

By Charles Holland with David Cochran

John Wiley & Sons, March 2005
336 pages, $29.95

The letters “MVT” stand for multivariable testing. When applied at work, it is a 12-step process that Holland, a consultant, says will allow you to test dozens of business-improvement ideas simultaneously. Holland walks you (quickly) through the 12 steps, but perhaps the most interesting part of the book is this: After working with hundreds of clients and testing thousands of ideas, it turns out that just a quarter of the business ideas are helpful. More than half (53 percent) of the ideas would have no effect, and some 22 percent could be downright harmful.

CIO Insight Staff
CIO Insight Staff
CIO Insight offers thought leadership and best practices in the IT security and management industry while providing expert recommendations on software solutions for IT leaders. It is the trusted resource for security professionals who need network monitoring technology and solutions to maintain regulatory compliance for their teams and organizations.

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