Eight Myths About Creativity and Innovation

By Dennis McCafferty  |  Posted 10-22-2013 Email Print this article Print

Why are the concepts of creativity and innovation such elusive mysteries? Perhaps because, unlike a tablet, smartphone or USB cord, you can't pack these two qualities in a case and take them to work. However, they're intangible yet essential assets for any truly impactful IT department. In the recent book, The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas (Jossey-Bass), author David Burkus explores these and other myths that have emerged as conventional wisdom about creativity and innovation. (Given that we all know conventional wisdom is often wrong. Or at least somewhat distorted.) To offer a contrary perspective, we're presenting the following "realities" from Burkus here as well. You may be comforted to find, if you and your teams are willing to put in the work, that winning innovation is, indeed, a reachable goal. Burkus is assistant professor of management at the College of Business at Oral Roberts University, where he teaches courses on creativity, innovation, entrepreneurship and organizational behavior. He is also chief strategy officer for Vast Learning Systems, a Web-based creativity learning and assessment company. For more about the book, click here.

Dennis McCafferty is a freelance writer for Baseline Magazine.


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