Why Innovation Is a Necessity—Not a Luxury

By Dennis McCafferty  |  Posted 10-23-2015 Email

Through the cloud, mobility, wearable tech and the Internet of things (IoT), companies are discovering that their potential to revolutionize the customer experience is limited only by their collective imaginations. To illustrate, we're presenting the following nine innovations from nine different companies, as compiled by Kinetic in a recent report titled "Technology Tsunami to Change CX." The report highlights pending or current breakthroughs from the top brands, such as Google's self-driving car and Microsoft's HoloLens. But it also sheds light on the wealth of tech advancements that lower-profile players are developing. They include robots that can recognize emotions and take part in meaningful dialogues; the merger of biotech and 3D printing; and a digital "mirror" which may change forever the way people purchase their clothes. In the end, the customer benefits through a more enriched, personalized relationship with companies. Since industry research reveals that business leaders believe that two out of five of the top-ranked companies in their industries worldwide won't survive the next five years, such advancements will serve not as a luxury—but a necessity.

Dennis McCafferty is a freelance writer for Baseline Magazine.


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