The highest levels of organizational leadership are looking to IT as the primary driver of a digital transformation—something that C-level executives consider as a critical strategic priority for the future, according to a recent survey from North Highland. The accompanying report, titled "
While the majority of companies are out-performing their competitors in delivering a digital customer experience, very few are exceeding customer expectations, according to a June 2016 commissioned study conducted by Forrester Consulting on behalf of Accenture Interactive. The study, titled "
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