Smart Partnering Strategies Pay Big Dividends
The Three Others 1. Enterprise optimizers outsource a broad set of business and IT functions, but primarily aim for greater efficiency and effectiveness. 2. Focused innovators outsource more narrowly, engaging service providers to innovate particular areas of their business. 3. Focused optimizers implement a more traditional outsourcing strategy, tapping providers to improve efficiency and effectiveness in targeted areas.
To understand why and how IT organizations are sourcing, and recent shifts in their strategies and motivations, IBM’s Center for Applied Insights conducted a study, “Why Partnering Strategies Matter: How Sourcing of Business and IT Services Impacts Financial Performance.” The study found that although initially outsourcing revolved around cost reduction, senior and C-level executives’ motivations have changed. In their quests to succeed, they seek external partners to help drive innovation rather than just to bring down costs. As social, mobile, cloud computing and big data converge, these leaders expect change and want to prepare for it early, capitalizing on opportunities to innovate.
“This shift in mindset––bringing strategic capabilities in, versus sending work out ––is one reason enterprises are balking at the word ‘outsourcing’ to describe these sourcing relationships,” the report notes.
IBM sampled 1,351 sourcing decision-makers from around the world. Seventy percent are in mature market countries: Canada, France, Germany, Japan, U. K. and the U.S. The remainder is in growth markets, including Australia, Brazil, China, India, Russia and Singapore.