BIG DATA ARCHIVES
Most organizations are now using analytics and metrics in a broad range of ways to measure the impact of customer engagement, according to a recent survey from Forbes Insights and SAS. The resulting report, titled "Data Elevates the... Read More »
The majority of organizations predict that their deployment of next-generation database tech will outpace traditional database deployment within the next two years, according to a recent survey from Datos IO. The resulting report, titled "
In assessing big data capabilities, only a minority of CIOs and other tech and business leaders give their organizations high marks, according to a recent survey from Snowflake Computing. The report, titled "Overcoming the Reality Gap... Read More »
Marketing execs are determined to build more personalized campaigns and interactions with customers—but they don't feel they can do so with their current tech resources,
ARTICLES BY DATE