How Top Companies Pursue Analytics Recruitment

 
 
By Dennis McCafferty  |  Posted 12-11-2015 Email
 
 
 
 
 
 
 
 
 
 

A significant number of organizations can't completely fill vacant digital/analytics positions, according to a recent study from A.T. Kearney, a global management consulting firm. The accompanying "2015 Leadership Excellence in Analytic Practices (LEAP) Study" reveals that there's a wide philosophical gap between top companies and less successful ones with respect to the kinds of skills required for analytics and digital hires. The study separates organizations into those which are analytics "leaders" (meaning they integrate analytics into decision-making processes to assess future business trends while driving innovation/competitive advantage) and "laggards" (companies that only use analytics to report on past performance). Findings reveal that "leaders" perceive of domain knowledge, data management and visualization/reporting as far more critical staffing skills than laggards. They also place greater value on business case development, creativity and collaboration. "Companies have greater access than ever before to data that can create real value and a long-lasting competitive advantage," according to the report. "But at the forefront of this revolution is talent: the smart, driven people needed to work seamlessly at the intersection of technology, analytics, and business. To compete in today's world, organizations must recruit, develop and retain the best digital and analytics talent—not just people who are pushing out reports, but rather a new breed of worker proficient in technology, core critical thinking and analytics, who can combine those skills with an understanding of business strategy." A total of 430 global senior execs took part in the research.

 
 
 
 
 
Dennis McCafferty is a freelance writer for Baseline Magazine.

 
 
 
 
 
 

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