BUSINESS INTELLIGENCE ARCHIVES
While the vast majority of organizations are headed in the right direction in leveraging big data effectively, a number of challenges are keeping them from maximizing this resource,
With big data only expected to get bigger, IT professionals and other organizational leaders admit that they lack complete confidence in their company's data quality management (DQM) practices, according to a recent survey from Blazent. The accompanying... Read More »
Most organizations are now using analytics and metrics in a broad range of ways to measure the impact of customer engagement, according to a recent survey from Forbes Insights and SAS. The resulting report, titled "Data Elevates the... Read More »
Marketing execs are determined to build more personalized campaigns and interactions with customers—but they don't feel they can do so with their current tech resources,
The majority of organizations are more focused on deploying analytics to improve operations than they are on customer-centric analytics efforts, according to a recent survey from Capgemini Consulting's Digital Transformation Institute. The resulting report, titled "
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