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How Data Drives Better Customer Experiences

Posted : 05-05-2016

Most organizations are now using analytics and metrics in a broad range of ways to measure the impact of customer engagement, according to a recent survey from Forbes Insights and SAS. The resulting report, titled "Data Elevates the... Read More »

Why Simplifying Data Is Complicated Business

Posted : 04-18-2016

In assessing big data capabilities, only a minority of CIOs and other tech and business leaders give their organizations high marks, according to a recent survey from Snowflake Computing. The report, titled "Overcoming the Reality Gap... Read More »

Why Better Tech Is Needed to ‘Get Personal’

Posted : 04-13-2016

Marketing execs are determined to build more personalized campaigns and interactions with customers—but they don't feel they can do so with their current tech resources, Read More »

Don’t Fall on the Wrong Side of the Digital Divide

Posted : 04-08-2016

The majority of organizations are more focused on deploying analytics to improve operations than they are on customer-centric analytics efforts, according to a recent survey from Capgemini Consulting's Digital Transformation Institute. The resulting report, titled "Read More »

11 Best Practices for Business Intelligence

Posted : 02-02-2016

Interest in business intelligence (BI) is surging, as big data is expected to explode into a $50 billion market in 2015—nearly doubling its current size. Why not, when BI supports so many business-critical functions, such as analytics, business performance management, text mining and predictive analytics. And while... Read More »

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