BUSINESS INTELLIGENCE ARCHIVES
Most organizations are now using analytics and metrics in a broad range of ways to measure the impact of customer engagement, according to a recent survey from Forbes Insights and SAS. The resulting report, titled "Data Elevates the... Read More »
In assessing big data capabilities, only a minority of CIOs and other tech and business leaders give their organizations high marks, according to a recent survey from Snowflake Computing. The report, titled "Overcoming the Reality Gap... Read More »
Marketing execs are determined to build more personalized campaigns and interactions with customers—but they don't feel they can do so with their current tech resources,
The majority of organizations are more focused on deploying analytics to improve operations than they are on customer-centric analytics efforts, according to a recent survey from Capgemini Consulting's Digital Transformation Institute. The resulting report, titled "
Interest in business intelligence (BI) is surging, as big data is expected to explode into a $50 billion market in 2015—nearly doubling its current size. Why not, when BI supports so many business-critical functions, such as analytics, business performance management, text mining and predictive analytics. And while... Read More »
ARTICLES BY DATE