Companies Failing to Track Website Performance

By Dennis McCafferty  |  Posted 06-20-2013
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A surprising number of organizations aren’t conducting the level of Website performance management required for business success, according to a recent survey conducted by Vanson Bourne and commissioned by Borland, a Micro Focus company. Nearly nine of 10 online visitors are less likely to return to a site after having a bad experience. Yet, CIOs and other top IT executives at a significant number of companies admit that they’re not really tracking site performance for load speed, ability to handle peak traffic and other key, user-experience impacting metrics. “Users have very little patience with poor performing websites today,” says Archie Roboostoff, Borland solutions portfolio director at Micro Focus. “Taking a passive approach to Website performance is a massive risk to reputation and—for e-commerce sites—revenue, too. A solid performing Website is still a competitive advantage, and any company delivering an equally good web experience on mobile is likely to win the customer retention and acquisition battle.” Nearly 600 senior IT decision-makers in global organizations with mainframes in their infrastructures took part in the research. 

Online Overload  Four of five are aware of events that cause peak traffic on their sites.

Companies Failing to Track Website Performance
Dennis McCafferty is a freelance writer for Baseline Magazine.

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