Some CEOs Disregard Social-Media Reputation

Are your organization's executives providing little more than lip service to social media? Prior surveys presented here have indicated that high-performing companies take a pro-active approach to the monitoring, analyzing and responding of the comments of social media users. Still, a surprising number of CEOs aren't considering social-media reputation in making decisions, and some still simply ignore critical posts, according to a recent survey from Zeno Group. "Our survey shows a much larger percentage of companies than one would expect turning a blind eye to valuable customer views and insights," says Mark Shadle, managing director of Zeno's corporate affairs. "These businesses risk serious reputational damage--as well as miss out on important stakeholder feedback--when they ignore social media conversations about their companies and their industries. Maintaining a positive social media reputation is a business imperative to be embraced by the entire organization, all the way up to the CEO's office." The survey also analyzes results according to factors such as company size and whether it's a B2B or B2C company. An estimated 300 U.S. corporate executives participated in the Zeno survey.