The Long Journey to Analytics ROI
A new survey of 600 executives in the U.S. and the U.K. conducted by Accenture finds that belief in the business value of analytics at this point is more an article of faith than science.
It’s clear that while the executives surveyed are continuing to increase their investments in analytics, only one in five says they are satisfied with the results. More troubling yet, 58 percent say they are still unclear about the business outcomes derived from those investments. And just to make matters even more interesting, half admit they are concerned about data accuracy issues, and only two in five say their analytics efforts to date has yielded any actionable intelligence.
Arguably, analytics as a business science is a work in progress. But as it stands right now it’s clear that achieving that goal will be more of an extended journey than a near-term event.