Cloud-Based Collaboration Pays Off

By Don Reisinger  |  Posted 06-28-2013
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The cloud is all the rage in today's rapidly changing corporate space. Companies around the globe are deploying cloud solutions and CIOs are more than happy to listen to pitch after pitch from service providers to see what might be the best solution for their operations. In the minds of many CIOs, the cloud's opportunities are limitless, and to not capitalize on them would be a huge mistake. A new study based on surveys from more than 500 executives by Forbes Insights lines up with that thinking. In fact, the organization found that the cloud is becoming a key driver of success in the marketplace. And for companies that leverage the cloud, the gains in collaboration are making cloud investments worthwhile. "The ability to collaborate in the cloud is becoming a key driver of competitive advantage," says Bruce Rogers, chief insights officer of Forbes Media. "Leading companies are doing more to foster cloud-based collaboration—not only internally, but also with an ever-wider swath of external groups including customers, suppliers, partners, and even regulators."

It's No Longer Just IT  One positive about the cloud is that it's bringing more executives into the mix. In fact, 75% of executives say that choosing a cloud solution does not reside solely in the IT function of the business. All executives should play a role.

Cloud-Based Collaboration Pays Off
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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